On July 30, 2023, the Zhonbang (Lanzhou) Cable Group's 2023 second-half sales work mobilization meeting was held as scheduled. Zhonbang Enterprise Group Chairman Jin Yinqiang, Zhonbang (Lanzhou) Cable Group General Manager Jin Sai, Enterprise Group Sales Director Mao Yu, and Lanzhou Company Sales Director Du Guoying 、 Lanzhou Company Production Director Liu Yixing 、 Enterprise Group Financial Director Li Longyuan, Zhonbang (Lanzhou) Cable Group's entire cadre, and regional sales managers, totaling 20 more than 0 people, attended the meeting, which was presided over by Zhonbang (Lanzhou) Cable Group General Manager Jin Sai.

Morning 8: 05 At the meeting, the sales managers were divided into four groups and visited the Lanzhou company's production base, where they conducted a detailed tour of the soft structure products, computer and shielded cables, fire-resistant cables, mining cables, large copper and aluminum drawing machines, small drawing 、 strands, irradiated cables, etc., production processes, The managers of each factory gave explanations on several years of equipment technological transformation, product production process control, process improvement, and production capacity, allowing the sales managers to understand the cable production process firsthand, ， witness the various efforts the company has made for strategic transformation, allowing the sales managers to experience the company's technical equipment strength up close, ， laying a solid foundation for the next sales work.

At 9:30, the sales work mobilization meeting officially began. Sales Director Mao Yu conveyed the spirit of the chairman's office meetings held on July 21 and 24, 2023. Combining the meeting's spirit, he made a statement from six aspects, calling on the sales elites to adapt to market changes, segment the market, follow the trend, open up new sales situations, resolutely promote regional management, cultivate the market, and actively participate in project bidding. 。 He also promised to do a good job in price comparison and price reduction for material procurement. 。 At the same time, as long as the sales elites need it, he will personally meet with clients, do pre-planning, and complete the reception tasks arranged by the sales elites.

Following this, the office director Liu Hanchun reported on the price adjustments of May 24 and August 1 in detail, and apologized for poor communication and inadequate service in the daily business of the business department, and other problems ， to the sales managers, promising to lead the business department personnel to strengthen learning and improve their business level in the future, providing support for each sales manager, becoming the strongest support for the sales system, and contributing to the sales system achieving better results and contributing their share.

Sales Director Du Guoying reported on the first half of the year for the Lanzhou company regional sales growth rate and reported on the sales situation of various products, large contract signing situations, and advertising expenses. Combining the spirit of the meeting, he made a statement reviewing the numerous measures taken by the group company this year for this strategic transformation, combining the work done by the sales system under the unified deployment of the group company in the first half of the year, and reporting on the handling of 11 cases of illegal sales behavior in the first half of the year to regulate market order. He proposed that sales managers invite customers in, and group cadres can also go out. He apologized to the company and sales managers for shortcomings in his work! In the future, he will strengthen daily communication, coordinate internal work on overlapping businesses, create a win-win sales atmosphere, implement the company's strategy, and work together with regional managers, center managers, and executive presidents to segment the market and improve the implementation of this strategy. The sales system is confident in completing the 2023 sales target.

Production Director Liu Yixing made a statement on the improvements in the production site in recent years, production capacity, and delivery guarantees; Technology Department Manager Fan Wentong made a statement on the complete overhaul and reconstruction of the full series of processes; Finance Department Manager Song Jiawen explained tax risk control, the compliance of expense reimbursement, and some common tax issues in the sales process; Quality Department Manager Wen Ke made a statement on preventing unqualified products from entering the market, product quality assurance, and after-sales service; The cadres stated that they would lead their respective teams and continue to make unremitting efforts to improve quality, increase efficiency, and reduce costs, providing services for sales. 。

The chairman of Zhonbang Enterprise Group gave an important speech. The chairman said: Through these years of reforms, Zhonbang's management has changed imperceptibly. A good corporate culture will not change with the adjustment of cadres. Young cadres have become the backbone of Zhonbang, inheriting the corporate culture and constantly transforming Zhonbang. An excellent enterprise does not rely on a three-year plan, but on steady and far-reaching development. Good corporate culture will only be continuously improved and become more and more excellent over time. Excellent enterprises must gain the world through integrity, and the products of an honest enterprise will surely withstand the harsh test of the market. This is unquestionable. Today's society has undergone profound changes. The arrival of intelligence is a necessity of the times, and the brand era has arrived. Many people believe that a brand is simply brand awareness, but this is only one of its elements. Today's Zhonbang, product quality and delivery are unquestionable. While ensuring quality, we pay more attention to technological optimization and adapt to market development. Please witness, the era of human-machine integration in Zhonbang has arrived, and we are more confident in meeting new challenges.

The chairman emphasized that the era dominated by the real estate economy is over. Many fixed-laid wires and cables are no longer mainstream demands. Soft-structured products are widely used in many fields today. Our sales elites must not underestimate small products. In today's intelligent, digital, and low-profit era, computer cables and soft-structured products have unknowingly taken a dominant position. We must seize the market for soft-structured products, and especially the sales of aluminum core and aluminum alloy core cables. The usage of aluminum core cables in western China is beyond everyone's imagination. We must emancipate our minds and unify our understanding. Although we have taken many detours in the past three years, But we are not afraid of detours. We have come back, adjusted our structure, made up for our shortcomings, and solved all the problems in our retail and channel markets. We will fight a real turnaround battle and regain our lost market share.

Zhonbang has always been an enterprise that creates speed in favorable circumstances and miracles in adversity. Communication is the key to solving all problems. Comrades in the sales system, do not complicate simple problems. Regional managers, executive presidents of the association, and sales elites, you must implement the company's strategy, communicate and exchange frequently, discuss experiences, and summarize both successful and failed experiences. Summarizing failures and setbacks is even more important than successful experiences; this is a sign of Zhonbang's maturity. You must unite, coexist harmoniously, support each other, share information, work together, and grow together.

In closing, the chairman advised the sales team that we should be the most loyal wire and cable manufacturing enterprise in China. We will earn thin profits, not take shortcuts, not gamble on copper prices, and only strive to make this cable excellent and strong. Zhonbang is your most solid backing.

In the afternoon, Sales Director Du Guoying reported on the responses to the problems raised by various regions at the semi-annual meeting and presided over a communication meeting. Regional managers and center managers made statements on the sales work mobilization meeting, expressing their determination to implement the meeting spirit and the company's strategy, and strive to complete all the tasks set by the group company. Afterwards, sales managers freely exchanged ideas on the meeting's theme of understanding the general trend, segmenting the market, integrating resources, and achieving win-win cooperation, sharing experiences, and interpreting market conditions. Everyone is full of expectations for the sales market in the second half of the year.

Finally, Jin Sai, general manager of Lanzhou Company, announced the launch of high-end home decoration wires and the use of Maotai liquor for reception, and gave a detailed introduction to the market and advantages of high-end home decoration lines, as well as policy interpretations. Combining the meeting theme, General Manager Jin gave examples from other industries, illustrating that once a market trend emerges, we cannot stop it; we can only follow the trend. The series of measures taken by the company in recent years are aimed at segmenting the market and giving our sales managers the confidence to take the initiative, consolidate the market in the circulation field, and strengthen the sales network. With the significant price reduction, we must actively promote it and promptly convey it to end customers and hardware stores. Today's Zhonbang has achieved good quality and reasonable prices. At the same time, we must invite customers to Zhonbang, let them know Zhonbang, understand Zhonbang, and recognize Zhonbang. Company executives will go out to help everyone negotiate, reassure customers, and promote cooperation. We must coexist harmoniously. Regional managers must control the project situation in their respective regions, provide good service and cooperation, and make good use of the company's policy advantages, protecting the company's trade secrets and never disclosing them. Any leakage of trade secrets will be dealt with seriously. The company will continue to optimize its process structure and provide good sales service and support. In case of business conflicts, timely communication is essential, and the company will handle them fairly and impartially. All departments will further improve services, increase work efficiency, and improve sales reception work, showcasing Zhonbang's corporate culture. With a clear strategy, the rest is execution. We are ready, sharing resources, proactively responding, and focusing on market segmentation. We will surely win!

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